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案例:北方某省的H市(县级市)经济比较发达.商业活动比较兴盛。在这个约100万人口的小县城,当地乳品企业M设立了一些二级批发商,除此之外,当地的另两家乳品企业也在H市设立了二级批发商。虽然彼此都有竞争,但大部分时候整个市场还是比较平静,各有各的客户群,大家彼此相安无事。不过很快大家所习惯的平静就被一股强劲的外来风暴所侵袭。一个意欲称霸全国的大乳品品牌L来到这个市场,并很快在当地扶植了一位二级批发商,把他提升为L在当地的一级批发商.并给他提供了车、货仓等良好的物质条件,同时利用其强大的宣传攻势帮助该批发商做好销售。于是,在很短的时间内,该批发商的业绩急剧上升,这一切立即引起了当地三品牌的二级批发商前所未有的震动。面对如此强劲的对手L,M要想充分利用本地化的优势,应该怎么做?
Case: H city (county-level city) in a certain province in the north is more economically developed, and its business activities are flourishing. In this small county town of about 1 million people, the local dairy company M has set up some secondary wholesalers. In addition, the other two local dairy companies have set up secondary wholesalers in H City. Although each competition, but most of the time the market is still relatively calm, each has its own customer base, we are at peace with each other. However, the calm that everyone soon became accustomed to was attacked by a strong external storm. A large dairy brand, L, who wanted to dominate the country, came to this market and quickly built up a secondary wholesaler locally to upgrade him to a local wholesaler in L and provided him with vehicles and warehouses And other good material conditions, while using its strong promotional campaign to help the wholesaler sales. As a result, the performance of the wholesaler rose sharply in a very short period of time, immediately causing an unprecedented shake-up of the two tier three local wholesalers. Faced with such a strong opponent L, M to take full advantage of the advantages of localization, what should be done?