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中小企业创新难,推广更难。本文结合本和MCR营销推广与实施论述了中小企业的创新和推广过程中的优劣势、营销推广战略和实践。
SMEs innovation difficult to promote more difficult. This paper discusses the advantages and disadvantages of SMEs in the process of innovation and promotion, the strategy and practice of marketing promotion based on this and MCR marketing promotion and implementation.