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高校实施品牌战略是社会发展的必然趋势,我国民办高等教育的发展现已进入了一个新的历史时期,民办高校如何在激烈的竞争环境中发展自己的竞争优势,从而吸引更多的学生、更好的教师和更多的公共资源,品牌建设将成为民办高校战略发展的关键。民办高校通过申办高水平运动队,提升体育物质基础的建设,促进校园体育文化建设,开展特色体育,建设品牌教育环境;发展师资团队;促进民办高校管理模式的改进和发展;提高体育竞技水平,培养全面发展的高素质体育人才,从而促进民办高校品牌的创立。
The implementation of brand strategy in colleges and universities is an inevitable trend of social development. The development of private higher education in our country has entered a new historical period. How private colleges and universities can develop their competitive advantages in a fierce competitive environment so as to attract more students and more Good teachers and more public resources, brand building will be the key to the development of private colleges and strategic development. Private universities through the bid to host a high-level sports teams to enhance the construction of sports material foundation, to promote the construction of campus sports culture, to carry out sports characteristics, building brand education environment; development of teachers team; to promote private university management model improvement and development; improve the level of sports competition, Cultivate all-round development of high-quality sports talents, so as to promote the establishment of private college brand.