“台中台”如何在激烈的竞争中求得生存和发展正在引起越来越多电视人的关注．所谓“台中台”其实是各省台的第二套节目．在市场经济中没有品牌就不可能产生效益，因此各地在对第二套节目重新开发后，便给它冠以“台”的称号．既然重新开发的第二套节目是以一个台的面貌向公众 How “Taichung Taiwan” to survive and develop in the fierce competition is arousing more and more attention from the TV viewers. The so-called “Taichung Taiwan” is actually the second program of Taiwan and Taiwan. Without a brand in a market economy, it would not be possible to generate any benefits. Therefore, after redevelopment of the second program, it was given the title of “Taiwan”. Since the redevelopment of the second program is based on the appearance of a station to the public