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胡春磊、王华在《传媒观察》2008年第5期撰文认为,受新媒体发展的冲击,报业广告收入增长乏力。根据清华大学媒介调查实验室的监测数据,2007年,报纸、广告第一次出现负增长,下降了1%。重压之下,报业开始创新发展模式,从无序竞争走向竞合,各种联盟纷纷成立,同时加速整合区域性资源,以应对新媒体环境带来的负面影响。2007年4月8日,《新闻晨报》、《广州日报》、《钱江晚报》等全国17
According to Hu Chunlei and Wang Hua in “Media Observations” No. 5 of 2008, the author believes that the impact of the new media development is that sluggish growth in newspaper advertising revenue. According to monitoring data from Tsinghua University’s Media Investigation Laboratory, newspapers and advertisements showed negative growth for the first time in 2007, a decrease of 1%. Under the heavy pressure, the newspaper industry started to innovate and develop from a disorderly competition to an alliance. Various alliances were set up in succession while speeding up the integration of regional resources so as to cope with the negative impact brought about by the new media environment. April 8, 2007, “Morning News”, “Guangzhou Daily”, “Qianjiang Evening News” and other national 17