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“互联网+”将为传统电视生产带来颠覆性的理念与实践。在此转型发展的过程中,传统电视如何与互联网嫁接以及内容生产如何创新,已经引起学界和业界的极大关注,也催生了一批互联网与电视联姻的创新性作品。我国一些民营电视制作公司和生产机构先行先试,走在了互联网与电视融合生长和实践的前列。上海唯众传媒公司近年来积极实践“TV2.0”新思维,将互联网的优势和作用充分延伸到电视娱乐节目的生产与创新之中,推出了《开讲啦》《我是先生》等脍炙人口的电视作品。不仅丰富了我国娱乐电视的形式和内容,也为传统电视如何向新媒体转型发展树立了一个标杆,其启示性、示范性意义不可低估。“民营制造”将引领中国电视走向“中国制造”和“中国创造”。创新,是民营电视的出路,也是“互联网+”带给传统电视的最大机遇和挑战。
“Internet + ” will bring disruptive ideas and practices to the traditional television production. In this process of transformation and development, how traditional television is grafted onto the Internet and how content innovation is being carried out have drawn great attention from academia and industry and spawned a number of creative works linked by internet and television. Some privately owned TV production companies and production agencies in our country are piloting first and taking the lead in the integration and practice of Internet and television. In recent years, Shanghai Weizhong Media Co., Ltd. has actively practiced “TV2.0 ” new thinking and fully extended the advantages and functions of the Internet to the production and innovation of television entertainment programs. It has also launched “Tell Me” and “I am Mr.” etc. Winning television works. It not only enriches the form and content of entertainment TV in our country, but also sets a benchmark for how traditional television can transform and develop new media. Its enlightening and demonstrative significance can not be underestimated. “Private Manufacturing ” will lead Chinese TV towards “Made in China” and “Made in China”. Innovation is the way out of private TV and the biggest opportunity and challenge brought by traditional “Internet +” to traditional TV.