动漫,金融,这似乎是两个很难联想到一起的词。可是,事实它们就是出乎意料融洽地在一起了,而且带来了意想不到的成果。在金融行业大力发展普惠金融,挖掘中低端长尾用户的背景下,金融业营销方式不断改革和创新,而微动漫的巧妙运用也成为了别具匠心的一笔。微动漫是“微时代”的产物,它是指篇幅较小、精简干练的动漫艺术作品,时长一般不超过五分钟,用动漫作品幽默、夸张、奇妙、怪异的特点,运用更加浅显、生动的情节和语言风格表述精短的故事,带给受众更为直观的感受。 Anime, finance, which seems to be two very difficult to think of the word together. However, the fact that they are surprisingly harmonious together, but also brought unexpected results. Under the background of vigorously developing inclusive finance in the financial industry and tapping low-end long-tail users, the financial industry has been constantly reformed and innovated in its marketing methods. The ingenious use of micro-animation has also become a unique endeavor. Micro-animation is the product of “Micro Era”, which refers to the short, concise and capable animation art works, usually no more than five minutes in length, with the humorous, exaggerated, marvelous and weird features of the cartoon works, Vivid plot and language style to express short stories, giving the audience a more intuitive experience.