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我国的高等院校越来越倾向企业化发展方向,也需要像企业一样宣传和推广自己。一套适合自己视觉识别系统,是高校树立品牌形象,提高学校整体竞争力的重要组成部分。本文分析了目前国内高校视觉形象识别系统的设计和应用的现状及存在的问题,并以张家口学院为例,对高校视觉形象识别系统的设计和应用进行具体分析,并提出建议,以更好的促进高校形象识别系统发展。
Our institutions of higher learning are more and more inclined to the direction of enterprise development, but also need to publicize and promote themselves as enterprises. A set of visual recognition system for their own, the university establish brand image, improve the overall competitiveness of the school an important part. This paper analyzes the current status and existing problems of the design and application of visual identity recognition system in colleges and universities in China. Taking Zhangjiakou University as an example, this paper analyzes the design and application of college visual identity recognition system and puts forward some suggestions to better Promote the development of university image recognition system.