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孙英才:中国广告协会副秘书长中国的户外广告发展潜力巨大。中国加入 WTO 后,国外户外广告媒体也纷纷看好中国这个大市场,这将对中国户外广告业冲击很大。另外,中国的地方政府对户外广告重视不够,因此中国户外广告媒体迫切需要一个组织,把中国的户外广告公司联合起来,共同维护中国户外广告公司的利益。
Sun Yingcai: Deputy Secretary General of China Advertising Association China’s outdoor advertising has great potential for development. After China’s accession to the WTO, foreign outdoor advertising media also have optimistic about this big market in China, which will have a great impact on China’s outdoor advertising industry. In addition, local governments in China have paid insufficient attention to outdoor advertising. Therefore, there is an urgent need for an outdoor advertising media in China to unite outdoor advertising companies in China to jointly safeguard the interests of Chinese outdoor advertising companies.