随着互联网传播技术的发展,网络不仅成为一个全球性的公共信息传播渠道,而且日益成为继报纸、广播、电视之后的又一重要媒体。作为一个新兴的网络传媒,作为地方的网络宣传工作,使其真正成为宣传思想工作的制胜利器,需要把握的问题是: 一、强化网络意识 互联网新闻宣传工作是党的宣传思想工作的重要组成部分,尤其是在对外宣传工作中占有特殊的位置,要切实加强地方网络宣传工作,不断强化人们的网络意识。 第一,网络宣传是中央关注的一项重要工作。近年来,中央非常重视和关心互联网新闻宣传工作,并反复强调加强这项工作的重要意义。江总书记在去 With the development of Internet communication technology, the Internet not only becomes a global public information transmission channel, but also becomes an increasingly important media after newspapers, radio and television. As an emerging online media, as a local network propaganda work, making it a true victory weapon for propaganda and ideological work, the problems to be grasped are: First, to strengthen network awareness Internet news propaganda is an important part of the party’s propaganda and ideological work . In particular, it occupies a special position in the work of publicity. It is necessary to earnestly step up publicity work on local networks so as to continuously strengthen people’s awareness of cyberspace. First, online publicity is an important piece of work of concern to the Central Government. In recent years, the Central Committee has attached great importance and interest in Internet news propaganda work and repeatedly emphasized the importance of strengthening this work. General Secretary Jiang is going