媒介融合既包括内容的融合、多种业务形态的融合、传播渠道的融合,也包括媒介终端的融合、媒介文化的融合等。媒介融合正在改变传统的媒介生态格局,并推动形成新的媒介体系。在这个过程中,广播影视应当抓住机遇,改革创新,加快实现自身的转型,以适应媒介融合这一大趋势,形成自己的独特地位和新的竞争优势。 Media fusion includes not only the integration of content, the integration of diversified business forms and the diffusion of communication channels, but also the integration of media terminals and the integration of media culture. Media convergence is changing the traditional media ecology and driving the formation of a new media system. In this process, radio, film and television should seize the opportunities, reform and innovation, and accelerate their own transformation so as to adapt to this megatrend of media convergence and form their own unique status and new competitive advantages.