尽管我国“非典”疫情不会影响中国经济总体增长态势,但“非典”疫情给中国经济带来了负面影响却不容置疑,使很多产业遭受局部损失,诸如旅游、商贸、航空、餐饮等产业。同时, “非典”也给一些行业带来了一种非常规的商机,诸如保健品、营养品、药品、医疗用品等行业,某些产品的抢购消费一度在各大城市畸形爆发,诸如板蓝根、口罩、病毒灵等医药产品及卫生用品。很多上述行业的企业,正是看准这个时机,采取“借势营销”或“借势传播”,大行企业营销。同时,也有其他行 Although the SARS outbreak in China will not affect the overall economic growth in China, the SARS epidemic has had a negative impact on the Chinese economy but there is no doubt that it will cause many industries such as tourism, commerce and trade, aviation, restaurants and other industries. At the same time, “SARS” has also brought unconventional business opportunities to some industries, such as health care products, nutrition products, pharmaceuticals and medical supplies. For some products, the purchase and consumption of certain products once broke out in major cities such as Radix, Masks, viruses and other pharmaceutical products and health products. Many companies in these industries, it is precisely this opportunity to take the “occasion marketing” or “occasionally spread”, Dahon corporate marketing. At the same time, there are other lines