21世纪的今天,国际竞争趋势是以城市为单位的综合实力竞争,所以,城市的发展问题已经跃然成为当代政治家、经济学家、社会活动家和文学艺术家关注的焦点。如何使一个城市更具个性魅力和发展潜力呢?城市品牌形象塑造是关键!众所周知,品牌形象、企业文化是一个企业重要的无形资产,那么,城市形象就是一座城市的无形资产,是一个城市综合竞争力不可或缺的重要因素。所以,将城市形象品牌化是城市发展的必经之路, Nowadays, in the 21st century, the trend of international competition is the competition of comprehensive strength based on the city. Therefore, the development of the city has suddenly become the focus of contemporary politicians, economists, social activists and literary artists. How to make a city more personal charm and development potential? City brand building is the key! As we all know, brand image, corporate culture is an important intangible assets, then the city image is a city of intangible assets, is a city of synthesis An indispensable factor of competitiveness. Therefore, the brand image of the city is the only way for urban development,