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从研究潜在情报需求的重要性出发,探讨了潜在情报需求的含义和存在的原因,指出潜在情报需求转化的关键是潜在情报需求的有效激发,并引入市场营销的原理提出了激发潜在情报需求的策略。
Based on the research on the importance of potential intelligence needs, this paper explores the meaning of potential intelligence needs and the existing reasons. It points out that the key of transformation of potential intelligence needs is the effective stimulation of potential intelligence needs, and introduces the principle of marketing to stimulate the potential intelligence needs Strategy.