销售成功的前提条件,是找到了客户的购买动机,并且使该动机足够强烈,能产生购买行动。王明经人介绍,认识了A公司的行政部经理赵敏,并上门展示了自己公司的商务礼品。由于有熟人介绍,赵经理显得很客气。在展示过程中,赵经理也表现出了浓厚兴趣,并当场称赞了几款礼品确实很别致。拜访结束后,赵经理留下了礼品宣传册,说需要和公司研究一下。3天后,王明给赵经理打电话,赵经理说还在研究,有结果了会通知他。为了搞好关 The precondition for successful sales is to find the customer’s purchase motivation and make the motivation strong enough to generate a purchase action. Wang Ming introduced him and met Zhao Min, the manager of A’s administrative department, and showed his company’s business gifts. Due to the introduction of acquaintance, Manager Zhao was very polite. During the show, Manager Zhao also showed great interest and praised several gifts on the spot. After the visit, Manager Zhao left a gift brochure and said that he needs to study with the company. Three days later, Wang Ming called Manager Zhao. Manager Zhao said that he was still studying and he would be notified if there were any results. In order to do a good job