《大侦探西门》是浙江电视台教育科技频道的一档益智类周播节目,集教育、知识、娱乐、趣味、服务为一体,节目时长25分钟。自2003年1月开播以来,始终坚持以创新作为制胜之道,不断地在节目内容与形式上进行探索和尝试,得到了业内人士和观众的一致好评,收视率和市场份额占有率节节攀升。在这一过程中,我们主要把握了以下三点: “Big Detective Simon” is a piece of zoological week-long program of Zhejiang TV education and technology channel. It integrates education, knowledge, entertainment, fun and service, and the program lasted 25 minutes. Since its launch in January 2003, it has always insisted on using innovation as the way to win the game. It continuously explored and tried on the content and form of the program. It has won the praise of the industry and audience, and the share of audience rating and market share has risen steadily . In this process, we mainly grasp the following three points: