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在很多电视观众甚至电视同行的眼中,教育电视台、教育科技频道,大都是节目枯燥无趣、专业性强、市场不足的收视弱者形象,这几年,浙江电视台教育科技频道通过专业化和市场化的品牌战略经营,一举成为广告超亿的地方强势媒体。其新闻品牌栏目《走进今天》更是在众多的新闻节目中脱颖而出,不仅收视率遥遥领先,每年四五千万的广告收入也在浙江省内的新闻节目中名列前茅。立足普通百姓,做好特色新闻,凭借自己的优势,《走进今天》成为了浙江省十大名牌栏目之一,最近还赢得了“创新/创意/制片人2004电视百佳栏目”称号,这是入围全国百佳的惟一一档由教育电视台,教育科技频道制作的新闻节目。
In many television viewers and even television counterparts in the eyes of educational television stations, educational technology channels, mostly programs boring, highly professional, the market less than the image of the weak audience, the past few years, Zhejiang Television Education and Technology channel through specialized and market-oriented Brand strategy business, in one fell swoop as a place where advertising super-billion strong media. Its news brand column “Into Today” is more in many news shows, not only the ratings ahead, every year forty-five million advertising revenue is also among the best news programs in Zhejiang Province. Based on the common people, make good news, by virtue of its own advantages, “into today” has become one of the top ten brand-name columns in Zhejiang Province, recently won the “Innovative / Creative / Producer 2004 Top 100 TV program” title, This is the only news program produced by Education Channel and Education Technology Channel.