生活中的很多细菌常常是导致我们生病的源头。为了宣传自家产品的除菌功能并呼吁人们勤洗手,卫宝(Lifebuoy)香皂在乌拉圭用一种简单粗暴的方式,一针见血地展示出生活用品上细菌的“可怕”。卫宝是联合利华旗下享誉全球的抗菌品牌。为凸显除菌这一产品诉求,卫宝与生物学家合作,从手机、望远镜、纸币等日常生活用品上提取细菌,并将其放进一个巨大的培养皿中培养。这些竖立的培养皿犹如一个个巨型广告牌,被放 A lot of bacteria in life are often the source of our illness. To promote the sterilization of its own products and to urge people to wash their hands frequently, Lifebuoy soap displays “terrible” germs on household items sharply in a simple and rude way in Uruguay. Wei Po is Unilever’s world-renowned anti-bacterial brand. In order to highlight the demand for sterilization, Wei Bao and biologists work together to extract bacteria from daily necessities such as cell phones, binoculars and banknotes and put them into a huge petri dish. These erected dishes like a huge billboard, was put