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一、企业的危机环境:危机公关的必要性在复杂多变的社会经济环境中,企业面临以下几种危机:一是市场竞争及风险的威胁,包括供应商、销售商及购买者对价格的竞争,同行业生产者对市场的竞争;二是政治经济因素多变性的影响,诸如制度、政策、法律等因素对企业既得利益的影响;三是社会公众的态度和舆论;四是企业遭遇的公众纠纷及危机事件。这几种危机中最后一种危机对企业影响最大,如果处理不妥,足以毁掉一个企业;前
First, the crisis environment of enterprises: the necessity of crisis public relations In a complex and changeable socio-economic environment, companies face the following types of crisis: First, the threat of market competition and risks, including suppliers, vendors and buyers of price Competition, the competition of producers in the same industry with the market; Second, the variability of political and economic factors, such as institutional, policy, legal and other factors affecting the vested interests of the enterprise; Third, the attitude and public opinion of the public; Fourth, the company encountered Public disputes and crisis events. The last crisis in these kinds of crises has the greatest impact on enterprises. If it is not handled properly, it will destroy one enterprise.