论文部分内容阅读
2009年,妈祖信俗被联合国教科文组织列入《人类非物质文化遗产代表作名录》。这是中国唯一一个信俗类的世界遗产,妈祖也成为首位走向国际的中国神祇。《天下妈祖》是福建海峡卫视倾力打造的一部妈祖文化纪录片,以全球知名妈祖庙及其信众为主角,通过一个个鲜活的人、当下的故事,揭示妈祖与自然、与地域、与传统、与人、与社会的关系,探讨妈祖成为全球华人圈中的普遍信仰的历史成因以及在这一传承千年的民间信仰中那些朴素的情感、具有普世意义的价值观。本文以此片为主要研究对象,分析如何在全球化的传播语境中讲好本土化的故事。
In 2009, Mazu Faith was listed by UNESCO as “List of Representatives of the Intangible Cultural Heritages of Mankind.” This is the only Chinese world heritage of faith and kindness. Matsu also became the first Chinese god to go international. “The World Mazu” is a cultural documentary dedicated to Fujian Province by Fujian Strait TV. It takes the world famous Mazu Temple and its followers as the protagonists. Through a series of vivid people and current stories, it reveals Mazu and nature, and the region, and Tradition, people and society, to explore the historical reasons why Matsu became the universal faith in the global Chinese circle and the universal values of those simple emotions in the folk beliefs of this millennium heritage. This article takes the film as the main research object and analyzes how to tell the local story in the context of globalization.