近年来,邮政积极转变经营方式,加强市场营销体系建设,设立专门机构,成立专职营销队伍,通过一系列的项目营销,取得了显著的成效,带动了经营快速发展。但值得关注的是,目前部分邮政企业存在着“重立项、轻实施,重计划、轻监控,重结果、轻过程”等情况,缺乏对项目的有效管理,一些? In recent years, the postal government has actively changed its mode of operation, strengthened the establishment of a marketing system, set up specialized agencies and set up a full-time marketing team. Through a series of project marketing, the Post has achieved remarkable results and has driven the rapid development of the business. However, what deserves our attention is that some postal enterprises have some problems such as “re-establishment, light implementation, re-planning, light monitoring, re-evaluation and light process”, and some lack of effective management of the project.