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以区域产品质量为研究对象,从企业的外部环境和战略角度,运用PEST模型研究影响产品质量的宏观影响因素,选取政府职责、经济发展、社会建设、技术创新四个方面构建评价指标体系,使用因子分析法和聚类分析法建立产品质量综合评价模型,以山东省2010年十七地市的指标数据为样本,对不同质量水平的地级市进行聚类分析,评价结果较客观的反映了不同地市的产品质量水平。最后根据对评价结果的分析,可为提高区域产品质量提供决策参考。
Taking the regional product quality as the research object, using the PEST model to study the macroscopic influencing factors affecting the product quality from the external environment and strategic point of the enterprise, selecting the four aspects of government responsibility, economic development, social construction and technological innovation to construct the evaluation index system, Factor analysis and cluster analysis to establish a comprehensive evaluation model of product quality. According to the index data of 17 prefectures and cities in Shandong Province in 2010, the cluster analysis of prefecture-level cities with different quality levels is carried out. The evaluation results reflect objectively Different cities of the product quality level. Finally, based on the analysis of evaluation results, it can provide decision reference for improving regional product quality.