市场营销,这一市场经济高速发展的必然产物,近年来,已被我国银行界所普遍接受并广泛应用。笔者就当前我行国际结算营销工作中存在的若干问题及对策提出一些意见,以期对改进工作能有所帮助一、存在的问题首先,体制引发的职能分工问题。 1999年我行机构改革确定“大公司”战略,公司业务部门承担了包括国际结算在内的大营销职 Marketing, the inevitable product of the rapid development of the market economy, has been generally accepted and widely used by the Chinese banking community in recent years. The author puts forward some suggestions on some problems and countermeasures in the current ICBC international settlement and marketing work in the hope of helping to improve the work. First, the existing problems First, the system-induced division of functions. In 1999, the Bank's institutional reform established the strategy of “big company”, and the business department of the Company took on the big marketing posts including international settlement