当今世界,品牌时代已经到来,品牌成为企业竞争力的综合表现。名牌作为高品质、高文化的象征,具有巨大的经济价值,是一个企业永恒的竞争力。争创名牌是提升企业核心竞争力的一种重要手段。企业创立名牌要从以下几个方面入手: 第一、树立强烈的品牌战略意识商业企业的经营者,首先是大型商业企业(集团)的经营者,要通过学习现代商业 In today’s world, the brand era has arrived and the brand has become a comprehensive manifestation of corporate competitiveness. As a symbol of high quality and high culture, brand name has huge economic value and is a company’s eternal competitiveness. Creating a famous brand is an important means to enhance the core competitiveness of enterprises. The establishment of a company’s brand name should start with the following aspects: First, establish a strong sense of brand strategy Business operators, first of all, are large business companies (groups) operators, to learn through modern business