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随着互联网的深入发展,电子商务的重要性也被越来越多的人所重视,网络营销从而迎来了自身发展的良机,众多网络营销专业团队应运而生。从目前我国网络市场的发展速度可以看出,网络营销的发展和繁荣离我们越来越近了。不同于传统市场环境,网络市场的出现与发展,不仅带来了低成本、便利快捷等优势,也带来了诸多问题需要我们研究、解决。本文从电子商务交易过程的角度分析了影响产品网络营销适应性的影响因素,包括产品的剩余需求、产品的可附加认知程度、需体验性、物流系统的匹配、服务方式匹配等等。
With the in-depth development of the Internet, the importance of e-commerce has also been taken seriously by more and more people. Network marketing has thus ushered in its own opportunities for development, and many professional network marketing teams have emerged. From the current development speed of China’s Internet market, we can see that the development and prosperity of Internet marketing is getting closer and closer to us. Different from the traditional market environment, the emergence and development of the online market not only brings advantages such as low cost, convenience, but also brings many problems to be studied and resolved. From the perspective of e-commerce transaction process, this paper analyzes the influencing factors affecting the adaptability of product network marketing, including the remaining requirements of the product, the level of additional cognition of the product, the need for experience, the matching of the logistics system, the matching of service modes, and so on.