新华书店塑造优秀企业文化刍议孙重人如果说固定资产是企业的“硬件”，那么，企业文化则可以称之为企业运行的“软件”。在现代经济的发展过程中，塑造优秀的企业文化越来越受到人们的重视，并被誉为企业的灵魂。本文针对目前新华书店系统对企业文化重要性认识的不足，结... If we say that fixed assets are the “hardware” of the enterprise, then the corporate culture can be called the “software” of the enterprise operation. In the process of the development of the modern economy, shaping an excellent corporate culture has drawn more and more attention from people and is praised as the soul of the enterprise. In this paper, Xinhua Bookstore system for the lack of understanding of the importance of corporate culture, knot ...