浅析商标经营战略魏天玺商标是一种无可替代的潜在财富，在市场上同样的产品往往因商标不同而价格相差悬殊。我国的企业随着市场经济的发展，越来越重视商标的作用，但相当一部分企业，也包括一些生产名牌产品的企业，由于不重视企业商标的自我保护，而使企业蒙受巨大的损... Analysis of trademark management strategy Wei Tianyi trademark is an irreplaceable potential wealth, the same products in the market often due to different trademarks and the price difference. As the development of market economy, the enterprises of our country pay more and more attention to the role of trademarks. However, a considerable number of enterprises, including some enterprises producing brand-name products, suffer huge losses because they do not attach importance to the self-protection of their trademarks. .