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盛世全球(集团)是世界上居领先地位的创意和市场营销集团,1996年被评为全球最具创意的广告代理网络。盛世全球在中国的合资企业盛世长城公司,自1994年起就是中国规模最大的广告公司。 盛世全球集团的首席执行官凯文·罗伯茨先生今年刚刚48岁。他的商务生涯开始于伦敦的时装界,后加入吉列公司、宝洁公司。1982年,32岁的罗伯茨先生成为百事可乐在中东地区的首席执行官,1987年调任百事可乐加拿大首席执行官。在任此职务期间,百事可乐销量大增,战胜可口可乐,成为在加拿大的第一软饮料品牌。在出任盛世集团的首席执行官前,他曾任新西兰里昂纳坦酿酒企业的总裁,把这家企业发展成大洋洲最大的酿酒企业。
Spirit World (Group) is the world’s leading creative and marketing group, was named in 1996 as the world’s most creative advertising agency network. Saatchi & Saatchi, a global joint venture in China, has been the largest advertising agency in China since 1994. Kevin Roberts, CEO of Spirit Global Group, is just 48 years old this year. His business career began in London’s fashion industry, after joining Gillette, Procter & Gamble. In 1982, Mr. Roberts, 32, became PepsiCo’s chief executive officer in the Middle East, where he moved to PepsiCo Canada in 1987 as chief executive. During his tenure, Pepsi-Cola’s sales surpassed Coca-Cola to become the number one soft drink brand in Canada. Prior to his appointment as Spirit Group’s CEO, he was president of the New Zealand winery at Lyonnault, making the company the largest brewery in Oceania.