四川汶川地震的捐赠,可以说也为我们提供了思考产品品牌竞争力的新角度。在经济发展和社会进步的大背景下,只有将企业社会责任作为新时期企业品牌竞争力的思考新高度,关注公益、关注社会福利,才能够使得品牌获得长远的市场竞争优势。 The donation of the Sichuan Wenchuan earthquake can be said to provide us with a new perspective on the competitiveness of our product brands. Under the background of economic development and social progress, only by considering corporate social responsibility as a new height of corporate brand competitiveness in the new era, paying attention to public welfare and paying attention to social welfare, can the brand gain long-term market competitive advantage.