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在不可预知的动态市场中,灵活性至关重要按照哈佛商学院教授迈克尔·波特的经典定义,战略是个定位问题:你找到自己可以获得盈利的市场位置,以这个定位为中心建起围墙,掘地据守以求长期稳固。当竞争对手靠近时,你给他们来一下子。但是,竞争态势可能风云骤变, 比如某家全球性的巨无霸企业决定加入战团,即可在一夜之间,对你的市场优势发起挑战。这就形成了一个两难困境:你是坚守精心选定的地位,还是将其放弃,转而采取一系列视情境而变的战略? 对许多企业来说,正确答案是:制定流程,使得自己能够从一项优势迅速转向另一项优势。
Flexibility Matters in Unpredictable Dynamic Markets According to the classic definition of Harvard Business School professor Michael Porter, strategy is a positioning issue: you find yourself in a profitable market position, built a fence around that positioning, Digging according to long-term stability. When competitors come close, you give them a whirlpool. However, the competitive landscape may be sudden changes, such as a global giant company decided to join the battle group, you can overnight challenge your market advantage. This creates a dilemma: do you stick to well-chosen positions or give up and instead adopt a series of context-based strategies? The correct answer for many businesses is to develop processes that enable them to From one advantage quickly to another.