面对日益激烈的生源竞争,绝大多数民办职业院校采用了各种各样的市场营销策略来吸引学生。本文本文以肇庆地区的民办职业院校为例,介绍了民办职业院校在招生中采用的形象经营、公关宣传、招生代理制等策略,并分析了其产生原因及产生的作用。 Faced with the increasingly fierce competition in students, most private vocational schools have adopted a variety of marketing strategies to attract students. This paper takes privately-run vocational colleges in Zhaoqing as an example to introduce the strategies of image management, public relations and publicity, enrollment agency and so on which are adopted by private vocational colleges in their enrollment, and analyzes their causes and their functions.