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武术散打产生于远古时期,经历了长期的发展,目前已经成为了一种职业化的运动。武术散打,目前已经逐渐的发展出职业散打市场,这是一种在竞赛机制下逐渐产生的产品,在这一机制下生产的交换和消费逐渐成为了职业散打的常态。因此,基于市场营销学理论对武术散打进行进一步探究,帮助武术散打在市场运营的过程当中逐渐成熟,对武术散打的职业化发展有着重要的价值和意义。中国武术散打走职业化的道路,也是符合当前改革的实际要求,特别是武术
Wushu Sanda produced in ancient times, has experienced long-term development, has now become a kind of professional sports. Wushu Sanda, has now gradually developed a professional Sanda market, which is a kind of product gradually produced under the competition mechanism, the exchange of production and consumption under this mechanism has gradually become the norm of professional Sanda. Therefore, based on marketing theory, further exploration is made on Wushu Sanda to help Wushu Sanda mature gradually in the course of market operation, which is of great value and significance to the professional development of Sanda Wushu. Chinese Wushu Sanda go professional way, is also in line with the actual requirements of the current reform, especially martial arts