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在全球化与分权化浪潮的共同影响下,城市营销表现出强烈的增长倾向,驱使城市之间展开以追逐资本为主要内容的竞争博弈。在我国经济转型时期,地方政府替代市场的行为助长了城市营销利益短视的经营动机,致使城市发展受到恶性竞争的困扰,并冲击着由行政区划制度建构的城市管理体系,制约了以城市区域为依托的功能型空间组织的一体化发展诉求。鉴于此,我们要密切关注由市场主导的和受到外部环境影响的城市行为空间变化,认清城市营销战略转型的价值基础,积极探索其组织管理制度的创新模式。
Under the influence of the tide of globalization and decentralization, urban marketing has shown a strong tendency of growth and competing games that drive the expansion of cities to chase capital as the main content. In the period of economic transition in our country, the substitution of local government by local government fueled the short-sighted marketing motivation of urban marketing, which caused the development of the city to suffer from vicious competition and impacted the urban management system constructed by the administrative division system, Relying on the integration of functional space organization development demands. In view of this, we should pay close attention to the spatial changes in market behavior led by the market and affected by the external environment, recognize the value basis of urban marketing strategy transformation, and actively explore innovative modes of its organizational management system.