随着经济和社会的发展,企业的市场营销能力得到了大幅度的跃升。大部分企业也都看到了市场营销的重要作用。但同时我们也应该看到,我国企业的整体营销水平与国外同行相比,还存在着一定程度的落差。文章主要分析了企业诚信营销的方法与途径,期望对于企业的营销策略的改进提供参考。 With the economic and social development, the marketing ability of enterprises has been greatly increased. Most companies have also seen the important role of marketing. But at the same time, we should also see that there is still a certain degree of gap between the overall marketing level of Chinese enterprises and their counterparts abroad. The article mainly analyzes the methods and ways of corporate honesty marketing, and hopes to provide reference for the improvement of marketing strategy.