本文以语用翻译理论作指导,以《红楼梦》中称呼语的翻译为例,阐明在翻译称呼语时必须注意文化、关系及语境等方面的因素,才能达到语用等值,翻译出既符合原文的用意、又符合译文习惯的语用等值翻译的文本。 Taking the translation of address forms in A Dream of Red Mansions as an example, this essay clarifies that it is necessary to pay attention to the factors of culture, relationship and context when translating address forms so as to achieve pragmatic equivalence and translate both In line with the original intention, but also in line with the translation of the pragmatic equivalent of the text of the translation.