全业务竞争时代,谁能够让集团客户更方便地获取信息和办理业务,谁能够对客户需求更快速地反应,谁就有机会在竞争中占领先机。而电子渠道作为运营商传统实体渠道的有效补充和外延,伴随通信技术和互联网技术的进一步迅速发展,它因具有宣传、销售、服务、支持等功能以及持续创新的支撑手段和运营模式,成为各大运营商营销及渠道变革、创新的主要推动力和企业不可或缺的市场营销和客户服务的主渠道之一,并发挥着越来越重要的作用。利用电子渠道针对集团客户开展电子化营销和服务,无疑成为运营商适应市场竞争的必然选择。 In the era of full business competition, who can make group customers more convenient to obtain information and handle business, who can respond to customer needs more quickly, who will have the opportunity to take the lead in the competition. As an effective complement and extension of the traditional entity channels of operators, with the rapid development of communication technologies and Internet technologies, electronic channels have become the mainstay of the carriers’ business because of their functions of publicity, sales, service and support, as well as sustained innovative means of support and operation Large operator marketing and channel change, the main driving force of innovation and enterprise indispensable marketing and customer service, one of the main channels, and play an increasingly important role. The use of electronic channels for e-marketing and service to group customers undoubtedly has become an inevitable choice for operators to adapt to market competition.