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过个传统包装年,是当下市场的需求。这也侧面体现出市场的主体——消费人群的心理变化。大家都渴望着回归,但是回归不意味着回到过去,而是更具有时代特性和传统特点的新设计。色彩作为包装的主要元素,更能体现传统的特色。本文从传统色彩观,传统年节商品包装中色彩的体现等几方面来详细阐述,使年节包装设计的传统色彩特点更加明显,具有条理性,从而被大家所认识和接受。
Have a traditional packaging year, is the current market demand. This also reflects the market side of the body - the psychological changes in consumer groups. Everyone is eager to return, but the return does not mean going back to the past, but a new design that is more characteristic of the times and traditionally characterized. Color as the main elements of packaging, better reflect the traditional characteristics. This article elaborates in detail from the aspects of the traditional color concept, the color expression in the traditional New Year’s commodity packaging, etc., which make the traditional color characteristics of the packaging design of New Year more obvious and organized, which is recognized and accepted by everyone.