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锁定特定目标人群的“窄播”传播方式是媒体未来进化的必由之路,本文将用电视媒体作为研究基点,以传播学中的“窄播”概念,探讨在这个媒体愈发个性化的时代传统大众媒体的生存方式。
This article will use the television media as a research basis to disseminate the concept of “narrowcasting ” in the study of communication to explore the more personalized media in this media The era of traditional mass media way of life.