所谓客户,就是帮助企业销售产品,为企业挣钱的人。客户是企业销售体系的重要组成部分,是企业的重要资产之一。客户管理的实质就是如何有效地运营客户这项资产,对它进行开发、维护、运用并使其增值。一、对客户地位和特性的认识 The so-called customers, is to help businesses sell products for the business people who make money. Customer is an important part of an enterprise sales system and one of the important assets of an enterprise. The essence of customer management is how to effectively manage the client's assets and develop, maintain, utilize and add value to them. First, the status and characteristics of customers understanding