论文部分内容阅读
情商,智商,大创意,大数据,乐视为宝马MINI打造的这支四屏联动整合营销案例,完全融合了四方面的精髓。情商,智商,大创意,大数据,乐视为宝马MINI打造的这支四屏联动整合营销案例,完全融合了四方面的精髓。其中最难得的,是乐视媒体平台、宝马MINI品牌、以纪录片为灵魂、结合智能大屏APP商业应用和四屏联动整合传播这五大关键要素的完美融合。在这个案例里,我们看到了很多全球第一。包括“全球第一个四屏联动营销案例”、“全球第一个跨四屏广告”、“全球第一个超级电视的媒介投放平台”、“全球第一个互联网智能电视广告”以及“全球第一个智能大屏APP商业应用”。我自己也做过很多很多汽车品牌传播的案例,
EQ, IQ, big ideas, big data, music as BMW MINI to create this four-screen linkage of integrated marketing case, fully integrated the essence of the four aspects. EQ, IQ, big ideas, big data, music as BMW MINI to create this four-screen linkage of integrated marketing case, fully integrated the essence of the four aspects. One of the most valuable is the music as the media platform, BMW MINI brand, documentary as the soul, with the smart big-screen APP commercial applications and integrated four-screen linkage of these five key elements of the perfect integration. In this case, we saw a lot of the world’s first. Including “the world’s first four-screen linkage marketing case”, “the world’s first cross-screen advertising”, “the world’s first super-TV media delivery platform”, “the world’s first Internet Smart TV Advertising ”and “ the world’s first smart big screen APP Business Applications ”. I myself have done many, many cases of car brand communication,