旅游商品是旅游消费系统中的符号,它具有自我表达和符号价值的内外化的双重性。作为对内交流的符号它具有民族文化、民族认同的物质化的吉祥、镇宅、图腾与自然崇拜等象征意义,作为对外交流的符号,它的主要功能是展示,是一种旅游者与社会的交流媒介,旨在向社会外部传递地位的变化、角色变更、自我表达、自我认同等信息。 Traveling goods are symbols in tourism consumption system. They have dual internal and external self-expression and symbolic value. As a symbol of internal exchange, it has symbolic meanings of national culture, materialized auspiciousness of national identity, town house, totem and worship of nature. As the symbol of foreign exchange, its main function is to demonstrate that it is a kind of tourist and social Communication medium aimed at conveying the status changes, role changes, self-expression and self-identification to society.