“战略”是一个备受关注又颇有争议的话题——中国企业是否需要战略、战略如何产生乃至如何定义战略……按理说,不应该问这样一个问题,因为答案很简单:当然需要!之所以起这样一个题目,是因为在今天的市场环境中,很多中国企业,很多研究企业发展的专家认为:在中国这样一个不断变化的环境中,计划赶不上变化,因此没有必要去做企业战略,企业只要善于捕捉机会就行了。这种观点表面上看有道理,可是仔细研究一下就有问题了。我们不妨从几个方面来探讨: “Strategy ” is a topic of much concern and controversy - whether Chinese companies need strategy, strategy and how to define how to define strategy ... ... arguably, should not ask such a question, because the answer is simple: of course, need The reason why such a topic plays up is that in today's market environment, many Chinese enterprises and many experts who study the development of enterprises think that in a constantly changing environment such as China, the plan can not keep up with changes and there is no need to do business strategy As long as companies are good at capturing opportunities on the line. This view makes sense on the surface, but there is a problem with careful study. We may wish to explore from several aspects: