现代社会的竞争逻辑变了,过去基于产品、企业立场,也就是我们通常说的,如何理解行业运行规律。然而今天的竞争逻辑是基于消费者,并且跨行业融合更加频繁,也越来越紧密。因此,每一个行业都会有新进入者重新定义这个行业,比如打车软件,你很难说它是传统的出租车行业。最大变化在环境企业本身是一个实际的存在体,必然有生有死,但不会因为环境一变,企业就死掉。所以,中国各大企业最大的变化在于环境的变化。 The logic of competition in modern society has changed. In the past, based on product and business stance, what we usually said was how to understand the law of operation of the industry. However, the logic of competition today is based on consumers, and cross-sectoral convergence is more frequent and closer. Therefore, each industry will have a new entrants to redefine the industry, such as taxi software, it is hard to say that it is the traditional taxi industry. The biggest change in the environment of the enterprise itself is a real body, there must be life and death, but not because of a change in the environment, companies die. Therefore, the biggest change in China’s major enterprises is the environmental changes.