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商业标志是公司设计出来代表自身的标志。一个好的商业标志在商业竞争中占有很大优势,所以当今社会上存在很多商家采用不正当的手法利用他人的商业标志的问题。这样不仅对商业经营者和消费者都造成了严重的损失,而且严重妨碍了商业秩序。对于商业标志的知识产权保护,目前国内并没有明确提出“商业标志权”这一概念,而相关的法律法规也还没有完全建立,所以在商业标志的知识产权保护上还存在一些问题。本文具体阐述了商业标志的内涵、功能及价值,并提出对于商业标志的知识产权保护的具体途径,结合国内目前情形,就商业标志的知识产权保护的系列内容展开讨论。
Business logo is designed to represent the company’s own logo. A good business sign possesses a great advantage in commercial competition. Therefore, there are many businesses in today’s society who unfairly use the commercial sign of others. This not only caused serious losses to commercial operators and consumers, but also seriously hampered the commercial order. At present, the concept of “commercial mark right” has not been explicitly put forward in China for the protection of intellectual property of commercial marks, and the relevant laws and regulations have not been completely established yet. Therefore, there are still some problems in the protection of intellectual property of commercial marks. This paper elaborates the connotation, function and value of the commercial sign, and puts forward the specific ways of protecting the commercial sign of the intellectual property. In connection with the current situation in our country, it discusses the series of contents of the commercial sign protection of intellectual property.