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平面设计的目的是传递信息,而实现这种信息传递的主要载体就是图形和文字。由于图形的高识别性和易读性,使得它在平面设计中的作用比文字更为突出。正如当代国际著名视觉设计大师德国的霍尔戈·马蒂斯所说:“一幅好的招贴,应该是靠图形语言说话,而不是靠文字注解”。为此,本文首先讨论了变异图形在平面设计中的完美应用,接着分析了不规则图形在平面设计中的完美应用﹑分形图形在平面设计中的完美应用﹑中国传统图在平面设计中的完美应用和象征图形在平面设计中的完美应用,最后做了总结。因此本文具有深刻的理论意义和广泛的实际应用。
The purpose of graphic design is to convey information, and the main carrier of this information transmission is the graphics and text. Due to the high recognition and readability of the graphics, it has a more prominent role in graphic design than text. Just as Holgo Matisse, Germany’s leading international visual designer, said: “A good poster should be based on graphic language instead of textual explanation.” To this end, this article first discusses the perfect application of variant graphics in graphic design, and then analyzes the perfect application of irregular graphics in graphic design, the perfect application of fractal graphics in graphic design, the perfect Chinese graphic design in graphic design Application and symbolic graphics in graphic design perfect application, finally made a summary. Therefore, this article has a profound theoretical significance and a wide range of practical applications.