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电视媒体凭借着巨大的影响力,对时代、对观众带来了不可思议的影响,也对时代的审美带来了巨大的影响。电视传播的审美特点直观性强。电视是视听合一的传播,人们能够亲眼见到并亲耳听到如同在自己身边一样的各种活生生的事物,这就是电视视听合一传播的结果。单凭视觉或单靠听觉,或视觉与听觉简单地相加而不是有机地合一,都不会使受众产生如此真实、信服的感受。电视广告的这一种直观性,仍是其他任何媒介所不能比拟的。它超越
With huge influence, the television media has brought incredible impact on the times and the audience, and has also brought tremendous influence on the aesthetic of the times. The aesthetic characteristics of television communication is intuitive. Television is a combination of audiovisual and audiovisual. People can see and hear with their own eyes all kinds of living things just like their own side. This is the result of the unified television and audiovisual transmission. Simply by visual or auditory, or visual and auditory simply add, rather than organically integrated, will not produce the audience so real, convincing feelings. This kind of visualization of television advertising is still unmatched by any other media. It surpasses