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1997年8月25日下午,崔贵森总经理满意地步出北京国际展览中心。在刚刚结束的首届全国户外广告媒体交易会上,三天的业务竞争不仅使宝丽公司在业务合同上收获颇丰,知名度扶摇直上,而且作为广告经理人,他又一次品味到其中的苦辣辛甘。在这次交易会上,数百家国内外广告公司云集而至,广告经理人也成为最引入注目的风景线。自1979年我国产生广告至今,广告公司已经发展到25700余家,广告经营单位52800余家,且每年以30%-50%的速度递增。广告业的繁荣促使广告经理人的出现,经过二十年风雨磨砺他们渐渐找到了中
On the afternoon of August 25, 1997, General Manager Cui Guisen walked out of Beijing International Exhibition Center with satisfaction. At the just-concluded First Nationwide Outdoor Advertising Media Fair, the three-day business competition not only enabled Polaroid to make a substantial profit in its business contracts, its popularity soared, and as an advertising manager, he once again tasted the bitter spicy sweet. At this fair, hundreds of advertising agencies from home and abroad gathered and advertising managers became the most attractive landscapes. Since 1979, China has produced advertisements so far, and advertising agencies have grown to more than 25,700, with more than 52,800 advertising units, each growing at a rate of 30% -50% annually. The boom of the advertising industry prompted the ad manager to emerge, and after two decades of hard work, they gradually found it