开展“走转改”活动,既是中央的部署,也是报纸提高报道水平、办出特色、扩大社会影响力的内在需要;既是培养队伍、提升素质的有效途径,也是深化对新闻传播规律的认识、坚持和实践新闻传播规律、实现新闻本质回归的必由之路。 Carrying out the activities of “turning around changes and turning around” is not only the deployment of the Central Committee, but also the inherent need of the newspapers to raise the level of reporting, to make distinctive features and to expand social influence. It is both an effective way to train teams and enhance their qualities, Understand, Insist on and Practice the Law of News Dissemination and Realize the Essential Way of Regressing the Essence of Journalism.