互联网、手机等新媒体的快速崛起,消费形态的变化,对传统媒体产生了一定的冲击,也给整个传播环境带来了巨大的改变。与此同时,随着“互联网+”正式进入国家战略,整个行业又进入了新一轮的竞争格局。在新传播环境下,电视媒体的价值几何?多屏时代,CCTV《天气预报》如何助力广告主进行高效品牌传播?分析各大媒体及专家的观点我们不难发现,电视媒体是中国企业品牌传播中不可忽视的权威价值 The rapid rise of the Internet, mobile phones and other new media and changes in consumer patterns have had a certain impact on the traditional media and have brought tremendous changes to the entire communications environment. At the same time, with the formal entry of “Internet +” into the national strategy, the entire industry entered a new round of competition. In the new communication environment, the value of the television media? Multi-screen era, CCTV “weather forecast” how to help advertisers and efficient brand communication? Analyze the views of major media and experts We can easily find that the television media is the Chinese corporate brand communication Can not be ignored in the value of authority