在当今信息社会,人们的情感需求日益多元化,不同的文化背景撞击融合在一起,信息每天爆发式涌现。隐喻作为一种思想和情感的表达方式,在产品设计中就成为一种重要的手段,为产品增加新的价值。本文探究的产品设计中隐喻的多元使用现象,阐述隐喻在设计中的思想情感表达作用。设计师通过隐喻设计带给人们一种艺术性的生活交流和愉悦的情感体验。 In today’s information society, people’s emotional needs are increasingly diversified. Different cultural backgrounds collide with each other, and information pops up everyday. Metaphor, as a way of expressing ideas and emotions, becomes an important tool in product design, adding new value to the product. This article explores the multi-use phenomenon of metaphor in product design and expounds the role of metaphor in the design of emotional expression. Designers through the metaphorical design to bring people an artistic exchange of life and pleasant emotional experience.